Review - Amazing Cosmetics Amazing Concealer... just a name or an HG product?

As I've mentioned before, I have oily skin and get occasional breakouts so I usually look for products that are long-lasting and provide full coverage. I've found that cream concealers work best for my skin-type. Most liquid concealers look natural after application but tend to slip off my skin after a few hours so they don't give me the coverage or long-term wear I prefer. Powder concealers, while offering good coverage, usually will cake on me and oxidize as the day goes by. Recently I've finally found a cream concealer that seem to match my needs and that I've really been liking so far! :)

The concealer I've been using lately is

Amazing Cosmetics Amazing Concealer.

I first came across this on Sephora's website

as I was browsing through their reviews.

It is a highly raved product so it prompted me 

to go into the store to check it out.

Image source: Dermstore.com

I ended up purchasing this in the shade "Light Golden (Golden Light)" meant for "fair golden complexions". For your reference, I have NC20 to NC25 skin. Normally when it comes to concealers, I like to buy a lighter shade for my undereyes and a shade that matches my skin tone to cover up my imperfections and redness on other areas of my face, but I really couldn't see myself forking out $80+ just for concealer! So I bought this shade in between as a compromise. This shade is excellent as it has yellow undertones so it works well on both my dark circles and my yellow-based skin tone.
.
.
.
.

Some of the characteristics of this concealer....
Texture: Cream, rich, thick
Coverage:  Full-coverage, highly concentrated and pigmented
Tendency to crease/cake: Minimal (w/ the use of moisturizer or primer and applied w/ a brush)
Suitable for: dark circles, blemishes, and redness
Skin-type: All types, but oily skin will find this most easy to work with
Colours:  This concealer comes in 7 shades in total with 3 lighter shades and 4 darker shades, making it usable by everyone no matter their skin tone
Availability: Can be purchased at Sephora
Price: $42

.
.
.
.

PROS:

1) This concealer is very creamy. Despite it being such a rich and thick concealer, it has a very smooth consistency that's easy to apply. 
-- Sometime's the word "creamy" can be misleading.  I've had problems with "cream" products where they claim to be "smooth and non-drying", but they end up being super dry and not creamy at all! (One such product like this being Lise Watier's Portfolio Concealer Wheel - another highly raved product that I bought but ended up being a big disappointment!). 
--- Luckily, with the Amazing Concealer, it's smooth and provides enough slip so you can really blend it in before it finally settles onto your skin.

2) This concealer lasts all day. Usually for other concealers, I will have to do a touch up at some point in the day because my oily skin causes the concealer to melt or rub off. With the Amazing Concealer, I would apply it in the morning and am surprised to look in the mirror in the afternoon and see my eyes looking just as bright and the red areas on my face still nicely hidden. Yay!

3) This provides excellent, complete coverage of my blemishes. It's tricky covering blemishes cause while you can usually make them look better, it's hard to completely make them disappear or invisible. This concealer so far does a better job than any other ones I've used to achieve this purpose. I'm really impressed with its finish. :)

.
.
.
.

CONS:

1) Definitely the price! $42 to me is quite expensive for a concealer. I had a hard time getting around to purchasing this because of the price. 

--- I didn't actually buy this concealer right away. However, after trying out the samples given to me, I was excited to purchase it. Because this concealer is so pigmented, you really only need a TINY amount each time you use it, so I can see this tube lasting me for a really, really long time.

2) This concealer does have a slight tendency to crease or cake. But only if you accidently apply too much or have dry skin. This applies more for the undereye area than on areas of the face.  

--- The trick to making this concealer work as it claims is to prep your skin with moisturizer first (especially for your undereyes), and even a primer if your skin is extra dry. Because I do not have dry skin, I can just apply this after my regular moisturizer and sunscreen and don't need a primer for my eyes nor face. But when I applied this on my sister who does have dry skin, I noticed it didn't apply as smoothly in areas where she didn't put sufficient moisturizer (mainly her eyes). This was solved after adding more moisturizer and I was able to blend the concealer in easily. It just took a bit of extra work! But the resulting finish was flawless and I think totally worth it.  :)
.
.
.
.

Note:  For your undereyes, no matter your skin-type, it also REALLY helps to use a concealer brush when applying this concealer. The brush helps ensure that you are using a minimal amount because when you use your fingers, you can easily pick up too much product leading to it creasing on your eyes. 

I like to use my brush to apply this concealer and then my fingers after to blend. Because my fingers are warm, it helps to melt the product and blend it in further. 

I usually put concealer underneath my eyes for my dark circles as well as all over the lid to cover up the veins and uneven tone there. This is more than enough for covering BOTH my eyes, on the bottom and on the lid.

I take just half of this amount with a brush for one eye,

and use the other half for the other.

I do the same technique for spots or blemishes since the brush gives better control and precision than with simply my fingers.

.

.

.

.

Overall, would I recommend this to a friend? Yes! 
--- BUT only if they've exhausted other options and nothing else works for them. OR if they have problematic or oily skin like me and just really need the long-lasting full coverage. And of course only if they can afford the steep price! Otherwise, there are probably other options out there that are more wallet-friendly that will work just as well. It all depends on your personal needs and like they say.. the price you're willing to pay for beauty I guess! :)

I haven't used this product long enough to ensure HG status but it's definitely my favourite concealer at the moment so it's a close call! I'm using it everyday. If you're curious to check it out yourself, it is available from Sephora. 

Have a great day lovelies!

♥